Search Engine Optimization for
Associations
Class Resources
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Tom's Supplemental Resources
Students and association marketing professionals can continue to grow their expertise outside of class. Lead Instructor Tom Felgar has curated a list of resources he has used to stay informed about leading-edge digital marketing practices. Enjoy this list of helpful resources, organized by course topic.
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Week 1: Foundations of SEO
In this class, students learn the fundamentals of SEO and will build a foundation for future study.
3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google
By Will Coombe
Week 2: Enhancing Content
In this course, we discuss the fundamentals of on-page SEO and go over the numerous aspects in lecture and hands-on display.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley
Week 3: Building Authority
In this course, we discuss how associations can acquire domain authority through backlinks and digital PR.
Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
By Garrett French and Eric Ward
Week 4: Site Performance
In this course, we discuss how associations can optimize site performance for SEO.
The Art of SEO: Mastering Search Engine Optimization
By Eric Enge, Stephan Spencer, and Jessie Stricchiola
Week 5: Implementation
In the final course, we discuss how to apply all of the concepts to supercharge association SEO.
Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon Kingsnorth
