Search Engine Optimization for
Associations
Course Reading
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Course Reading
Students and association professionals can grow their expertise outside of class. Enjoy this list of helpful resources, organized by class topic. The Association Academy may earn commissions on some purchases.
Week 1: Foundations of SEO
In this class, students learn the fundamentals of SEO and will build a foundation for future study.
3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google
By Will Coombe
Week 2: Enhancing Content
In this course, we discuss the fundamentals of on-page SEO and go over the numerous aspects in lecture and hands-on display.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley
Week 3: Building Authority
In this course, we discuss how associations can acquire domain authority through backlinks and digital PR.
Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
By Garrett French and Eric Ward
Week 4: Site Performance
In this course, we discuss how associations can optimize site performance for SEO.
The Art of SEO: Mastering Search Engine Optimization
By Eric Enge, Stephan Spencer, and Jessie Stricchiola
Week 5: Implementation
In the final course, we discuss how to apply all of the concepts to supercharge association SEO.
Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon Kingsnorth
