Students and association professionals can grow their expertise outside of class. Enjoy this list of helpful resources, organized by class topic. The Association Academy may earn commissions on some purchases.
Week 1: Membership Growth Introduction
In this class, students learn about the membership function, and how it is commonly allocated in associations.
Week 2: Member Research and Profile Data
In this class, students explore approaches to maintain member profiles, including third-party data sources.
Week 3: Member Types and Personas
In this class, students learn member types and eligibility requirements.
Week 4: Member Benefits
In this session, students learn how to document their entire suite of member benefits and which member types enjoy access.
Week 5: Member Analytics and Insights
In this class, students learn the important membership metrics and how to use data insights to drive change and improve performance.
Week 6: Member Dues and Discounts
In this class. students learn to develop periodic special rates to encourage acquisition and renewal.
Week 7: Member Invoicing
In this class, students learn methods for winning-back lapsed members.
Week 8: Member Campaigns
In this class, students learn how to build the five important core membership campaigns and learn the common structure for them.
Week 9: Member Experience and Marketing Systems
In this class, students learn how to power their membership communications and member experience with modern marketing technologies.
Week 10: Membership Growth Recap
In the final class, students review key elements from all classes.