Association Marketing Automation
HubSpot Demonstration
Sam Daniel
Chris Gloede
Thursday, June 30
What's in the Demonstration?
Everything you need to know about HubSpot
Top Features
From Canva design tools to email frequency caps to 24/7 help desk chat, you'll see the features associations like the most used to create a real campaign.
AMS Integration
Working with your live AMS data is crucial for marketing success, and you'll learn how associations connect the ten categories of AMS data marketers use to power personalized multichannel campaigns.
Software Fees
Straight-forward pricing based on your database size plus a non-profit discount makes HubSpot affordable for most organizations. Learn how much HubSpot will cost for you.
Marketing Challenges
Solving marketing problems you face every day
Hear stories collected from association marketers about the challenges they face meeting the campaign expectations of their leaders and senior executives. From over-emailing to wasteful online ad spends, you’ll understand and sympathize with these common problems.
Meet Jane
Email Evolution
Jane will explain how her association sent too many emails even though open and click rates are declining. HubSpot offers powerful email content personalization, recipient email frequency caps, and world-class deliverability scores.
Meet Jasmin
Social Solutions
Jasmin will share her challenges managing dozens of profiles for her association and its departments, chapters, and committees. HubSpot can manage thousands of posts a month and uses A.I. to monitor comments and alert you about issues.
Meet Juan
Ad Advancement
Juan will tell you about his challenge using limited funds to serve online web and social ads. HubSpot manages ad audiences in real-time and stops targeting as soon as someone completes a transaction.
Meet Jin
Campaign Coordination
Jin will relate his struggles to manage eight marketing systems that deliver messages through email, social, banner ads, and texts. HubSpot puts all the system controls in one place and consolidates all the campaign metrics onto one automatic report.