Association Academy

Association Creative Marketing

Course Reading

Course Reading

Students and association professionals can grow their expertise outside of class. Enjoy this list of helpful resources, organized by class topic. The Association Academy  may earn commissions on some purchases.

Week 1: Reviewing Creative

In this class, students learn the process of reviewing marketing collateral.

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales By Glenn Fisher

Ogilvy on Advertising
By David Ogilvy

101 Things I Learned in Advertising School
By Tracy Arrington

Week 2: Banner Ad Creative

This course discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance

Advertising Creative: Strategy, Copy, and Design
By Tom Altstiel, Jean Grow, Marcel Jennings

Paid Attention: Innovative Advertising for a Digital World
By Faris Yakob

Week 3: Landing Page Creative

In this course, we’ll explain landing page and microsite strategies and discuss the top reasons for failure.

How to Create a Perfect Landing Page
By Darren Hignett

Copywriting: Successful Writing for Design, Advertising and Marketing
By Mark Shaw

Week 4: Email Creative

Our final course talks about email copy and design and the latest technologies and techniques being used to improve deliverability and click-through performance.

How to Write Emails That Sell
By Matt Bacak

300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email By Meera Kothand