Search Engine Optimization for
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What You Will Learn
Learn Search Engine Optimization (SEO) at your own pace, in your own time. Five, 1-hour, on-demand lessons teach the important elements of SEO for association websites.
This course explains how you can improve your ranking with Google, Bing, and other search engines, leading to more website traffic, customers, and members. You will learn immediate steps and long-term strategies to improve your website reach.
Demystify preconceived notions of SEO. Take the practice from a nebulous term to an actionable part of your digital strategy
Make simple changes to your association website. Learn the keys to ensuring your existing content ranks well on search engines.
Develop connections to other websites that improve your search rankings. Learn what Google values, and what isn’t worth your time.
Site structure, speed, and file management play critical roles in search ranking. You don’t have to be in IT to understand and implement these changes.
Take what you’ve learned and apply it to your association. Apply tools and actionable insights to start your SEO journey.
Is This Course
Right For You?
If your association creates content that serves the profession, the members, or the public, and isn’t as visible as it should be, this course is right for you.
Lessons are designed to provide executives a high-level understanding to manage their teams and agencies and provide tacticians with the tools they need to be successful optimizing for search.
Marketing leaders who are responsible for getting the most out of each channel for their content, but aren't managing digital efforts hands-on.
IT leaders who are becoming increasingly involved in supporting organizational digital marketing initiatives and marketing technology.
Member and staff content writers whose goal is to have the most members of their target audience see the content they are creating.
About the Instructor
Tom Felgar is the Co-Founder and Head of Paid & Organic Search at 501SEM. He has over a decade of experience as a marketer, leading teams in associations, financial institutions, and professional sports.
Tom has been responsible for using paid and organic search to drive results from professional associations with limited resources to leading teams in organizations with over a billion dollars in revenue.
In Tom’s leadership role at 501SEM, he is focused on bringing the tips and tricks of large-budget organizations to the association and non-profit sector.