Association
Creative Marketing
Masterclass
Next Course Starts Sept 21, 2023
Presented by Platinum Sponsor

What You Will Learn
Taught live by leading association heads of marketing, this course provides a framework for evaluating creative copy and design and leads students through practical collateral critiques.
Master instructors explain how they follow brand standards while ensuring marketing performance.
Each class features a live review of real association marketing collateral with a professional evaluation and change recommendations.
Students earn 1 CAE credit for each live class they attend.

Reviewing Creative
with Chris Gloede
Chris explains how to conduct a Creative Review of marketing collateral, sharing time-tested best practices he learned while working for global ad advertising agencies and consumer marketing companies.

Banner Ad Creative
Discuss banner creative elements that drive clicks and identify the irrelevant components that don’t affect performance. Join us for a top-to-bottom review of real association banner campaigns, sharing recommendations and debating alternatives.

Landing Page Creative
Learn landing page and microsite strategies and debate the top reasons for suboptimal performance. Progress through a creative review of an actual transaction-focused landing page, including the webpage and related email and customer service elements.

Email Creative
Debate trends in email copy and design and the latest technologies and techniques to improve deliverability and click-through performance. Watch as we dig into a real association email campaign and dissect the best practices and common mistakes.
Enjoyed by over 800 learners
Is This Course
Right For You?
If your design doesn’t convert to purchases, this course is for you. Masters with decades of commercial and association experience will guide you through time-tested copy and layout techniques that increase the return on your promotional materials.
Lessons are designed for association executives that create, evaluate, and evolve marketing collateral.
Over 400 students enrolled. Over 100 certificates earned. Over 200 associations served.

Excellent
Rating based on 85 Reviews




FrontlineCo

CASSS

Society of American Military Engineers

National District Attorneys Association

Scientific Societies

Secured Finance Network

American Society of Radiologic Technologists

Texas Dental Association
Meet Your Masters




Enroll Now! Limited class size.
FREE Live Course
- Thursdays, 1-2pm ET
- 4 CAE credits
- Private networking LinkedIn Group access
- Badge for LinkedIn profile and email signature
- Printable certificate suitable for framing
- Software discounts from sponsors
