Association Academy

Creative Marketing

Next Class April 2023

Presented by Platinum Sponsor


What You Will Learn

Taught live by leading association heads of marketing, this course provides a framework for evaluating creative copy and design and leads students through practical collateral critiques. Master instructors explain how they follow brand standards while ensuring marketing performance. Each class features a live review of real association marketing collateral with a professional evaluation and change recommendations. Students are encouraged to interact with instructors through the live chat. Students earn 1 CAE credit for each live class they attend.

Reviewing Creative
with Chris Gloede,
Lead Instructor
Association Academy

Chris explains how to conduct a Creative Review of marketing collateral, sharing time-tested best practices he learned while working for global ad advertising agencies and consumer marketing companies.

Banner Ad Creative
with Todd Unger,
Chief Experience Officer, SVP Marketing & Member Experience
American Medical Association

Todd discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance.

Landing Page Creative
with David Alexander,
General Manager and Chief Communications Officer
Rotary International

David explains landing page and microsite strategies and discusses the top reasons for failure.

Email Creative
with Julia Fitzgerald,
Chief Marketing Officer
American Lung Association

Julie talks about email copy and design and the latest technologies and techniques she’s using to improve deliverability and click-through performance.

Over 400 students enrolled.

Over 100 certificates earned. Over 200 associations served.

Is This Course
Right For You?

If your design doesn’t convert to purchases, this course is for you.  Masters with decades of commercial and association experience will guide you through time-tested copy and layout techniques that increase the return on your promotional materials.

Lessons are designed for association executives that create, evaluate, and evolve marketing collateral.

Over 400 students enrolled.  Over 100 certificates earned.  Over 200 associations served.



Rating based on
41 Reviews

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Amy Jones
Amy Jones
Marketing Specialist
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Excellent course with lots of engagement! I really appreciated the different perspectives from the various masters. The real-time creative review was valuable and our team took a lot of ideas we will use to improve our processes.
Renee Olson
Renee Olson
Director, Marketing and Communications
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Overall a really good use of time. The experts gave good advice and items to consider for banner ads, landing pages/microsites and email. The chat with other marketers was also helpful with suggestions and shared frustrations.
Jill Murphy
Jill Murphy
Senior Manager, Membership
Society of American Military Engineers
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Great 4 week Masterclass on association marketing. Each week there was a guest expert who helped critique various aspects of marketing - landing pages, emails, images etc. Super way to get your own orgs marketing 'in check'. I highly recommend this as well as the Digital Marketing Certificate program by Association Academy!
Kiona D. Gaines
Kiona D. Gaines
Assistant Director of Membership & Marketing
National District Attorneys Association
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The Association Creative Marketing Masterclass was filled with a lot of great information and was extremely helpful in working to expand marketing at any association with a large marketing team or just 1 to 2 people. There were so many key takeaways and I appreciate the time Chris, the sponsors, and class masters took to put on a very informative 4-week course!
Anthony Acree
Anthony Acree
Director of Marketing
American Society of Radiologic Technologists
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Good class with time spent on reviewing all types of marketing collateral. Great feedback that gave me inspiration for changes and updates to our marketing.
Dominika Kuzlak-Swanson
Dominika Kuzlak-Swanson
Membership Experience Manager
Scientific Societies
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Great course to get expert perspectives on marketing best practices. It was a nice eye-opener when reviewing my association's membership marketing material with my team.
Lee Ann Johnson, CAE
Lee Ann Johnson, CAE
Director of Member Services
Texas Dental Association
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This was a great 4-week course! Loved the critiques and comments from the Masters. Well worth the time.
Lisa Riegel
Lisa Riegel
Marketing Program Manager

Secured Finance Network

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Great insights! Through the examples and feedback, I was able to identify my own creative strengths and ways to improve design, copy, etc. Chris's enthusiasm made each day fun - I have never been in a course that had this much chat activity!

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