Association Creative Marketing
Chris' Supplemental Resources
Students and association marketing professionals can continue to grow their expertise outside of class. Lead Instructor Chris Gloede has curated a list of resources he has used to stay informed about leading-edge digital marketing practices. Enjoy this list of helpful resources, organized by course topic.
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Week 1: Reviewing Creative
In this class, students learn the process of reviewing marketing collateral.
Week 2: Banner Ad Creative
This course discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance
Week 3: Landing Page Creative
In this course, we’ll explain landing page and microsite strategies and discuss the top reasons for failure.
Week 4: Email Creative
Our final course talks about email copy and design and the latest technologies and techniques being used to improve deliverability and click-through performance.