Association Academy

Association Creative Marketing

Recommended Reading

Chris' Supplemental Resources

Students and association marketing professionals can continue to grow their expertise outside of class. Lead Instructor Chris Gloede has curated a list of resources he has used to stay informed about leading-edge digital marketing practices. Enjoy this list of helpful resources, organized by course topic.

Note:  The Association Academy participates in the Amazon Associate program, and may earn commissions on qualifying purchases marked as “Purchase on Amazon.”

Week 1: Reviewing Creative

In this class, students learn the process of reviewing marketing collateral.

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales By Glenn Fisher

Ogilvy on Advertising
By David Ogilvy

101 Things I Learned in Advertising School
By Tracy Arrington

Week 2: Banner Ad Creative

This course discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance

Advertising Creative: Strategy, Copy, and Design
By Tom Altstiel, Jean Grow, Marcel Jennings

Paid Attention: Innovative Advertising for a Digital World
By Faris Yakob

Week 3: Landing Page Creative

In this course, we’ll explain landing page and microsite strategies and discuss the top reasons for failure.

How to Create a Perfect Landing Page
By Darren Hignett

Copywriting: Successful Writing for Design, Advertising and Marketing
By Mark Shaw

Week 4: Email Creative

Our final course talks about email copy and design and the latest technologies and techniques being used to improve deliverability and click-through performance.

How to Write Emails That Sell
By Matt Bacak

300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email By Meera Kothand