Students and association professionals can grow their expertise outside of class. Enjoy this list of helpful resources, organized by class topic. The Association Academy may earn commissions on some purchases.
Week 1: Reviewing Creative
In this class, students learn the process of reviewing marketing collateral.
The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales
By Glenn Fisher
Our final course talks about email copy and design and the latest technologies and techniques being used to improve deliverability and click-through performance.