Association Creative Marketing
Students and association professionals can grow their expertise outside of class. Enjoy this list of helpful resources, organized by class topic. The Association Academy may earn commissions on some purchases.
Week 1: Reviewing Creative
In this class, students learn the process of reviewing marketing collateral.
Week 2: Banner Ad Creative
This course discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance
Week 3: Landing Page Creative
In this course, we’ll explain landing page and microsite strategies and discuss the top reasons for failure.
Week 4: Email Creative
Our final course talks about email copy and design and the latest technologies and techniques being used to improve deliverability and click-through performance.