What You Will Learn
Is This Course
Right For You?
Lessons are designed for association executives responsible for promoting their organization’s membership, meetings, education, products, and services.
Membership Leaders
Membership staff searching for the tools and techniques to grow membership.
Marketing Leaders
Marketers working to modernize their tools and processes to do more with less.
Meeting Leaders
Conference and event staff searching for ways to attract new audiences and grow registrations.
We've Educated Over 350 Associations
About the Instructor
Chris Gloede is the Chief Consultant for Ricochet and past Chief Marketing Officer of the American Bar Association.
As the CMO for the American Bar Association, he was accountable for over $80 million in revenue and a 100-person marketing team that promoted membership, publication, and education products.
Chris led a digital transformation that introduced marketing automation, business intelligence, paid media, and marketing skill development initiatives–the very strategies that he teaches in this course.
Join the waitlist!
Enroll Now! Limited class size.
Before opening enrollments, you will get an email to join this 10-week immersive live class and skyrocket your Digital Marketing Strategy.
- 10 live online weekly classes (Thurs 1-2pm ET)
- 10 CAE credits
- Student discussion forum access
- Private networking LinkedIn Group access
- Badge for LinkedIn profile and email signature
- Printable certificate suitable for framing
- Software discounts from sponsors
