Association Academy

Association
Creative Marketing
Masterclass

Course Starts September 19, 2024

What You Will Learn

Taught live by leading association heads of marketing, this course provides a framework for evaluating creative copy and design and leads students through practical collateral critiques.

Master instructors explain how they follow brand standards while ensuring marketing performance.

Each class features a live review of real association marketing collateral with a professional evaluation and change recommendations.

Students earn 1 CAE credit for each live class they attend.

Reviewing Creative
with Chris Gloede

Chris explains how to conduct a Creative Review of marketing collateral, sharing time-tested best practices he learned while working for global ad advertising agencies and consumer marketing companies.

Banner Ad Creative

Discuss banner creative elements that drive clicks and identify the irrelevant components that don’t affect performance. Join us for a top-to-bottom review of real association banner campaigns, sharing recommendations and debating alternatives.

Landing Page Creative

Learn landing page and microsite strategies and debate the top reasons for suboptimal performance. Progress through a creative review of an actual transaction-focused landing page, including the webpage and related email and customer service elements.

Email Creative

Debate trends in email copy and design and the latest technologies and techniques to improve deliverability and click-through performance. Watch as we dig into a real association email campaign and dissect the best practices and common mistakes.

Enjoyed by over 1,600 learners

Is This Course
Right For You?

If your design doesn’t convert to purchases, this course is for you.  Masters with decades of commercial and association experience will guide you through time-tested copy and layout techniques that increase the return on your promotional materials.

Lessons are designed for association executives that create, evaluate, and evolve marketing collateral.

Over 1,600 students enrolled.  Over 700 certificates earned.  Over 300 associations served.

Excellent

4.9/5

Rating based on 113 Reviews

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Cierra Derato
Cierra Derato
Manager, Marketing and Communications at LifeSpan Network
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What a great class! Lots of knowledgeable speakers and received great feedback on our company's deliverables. Thank you!
Tracey Powell
Tracey Powell
Manager, Member Services at U.S. Travel Association
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Awesome Class! This was such an awesome class series! Chris and all Masters were engaging, the other classmates were engaging, and it was a GREAT learning experience and learning environment. I HIGHLY recommend this course and plan to register for other courses hosted by Chris Gloede and Ricochet.
Kaprice Crawford
Kaprice Crawford
Education Team, Home Furnishings Association - HFA
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If you are an association marketer, I would highly recommend the Association Academy with Chris Gloede! He understands our world and this course is highly targeted to how we market our members & prospective members!
Amy Jones
Amy Jones
Marketing Specialist
FrontlineCo
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Excellent course with lots of engagement! I really appreciated the different perspectives from the various masters. The real-time creative review was valuable and our team took a lot of ideas we will use to improve our processes.
Renee Olson
Renee Olson
Director, Marketing and Communications
CASSS
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Overall a really good use of time. The experts gave good advice and items to consider for banner ads, landing pages/microsites and email. The chat with other marketers was also helpful with suggestions and shared frustrations.
Jill Murphy
Jill Murphy
Senior Manager, Membership
Society of American Military Engineers
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Great 4 week Masterclass on association marketing. Each week there was a guest expert who helped critique various aspects of marketing - landing pages, emails, images etc. Super way to get your own orgs marketing 'in check'. I highly recommend this as well as the Digital Marketing Certificate program by Association Academy!
Kiona D. Gaines
Kiona D. Gaines
Assistant Director of Membership & Marketing
National District Attorneys Association
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The Association Creative Marketing Masterclass was filled with a lot of great information and was extremely helpful in working to expand marketing at any association with a large marketing team or just 1 to 2 people. There were so many key takeaways and I appreciate the time Chris, the sponsors, and class masters took to put on a very informative 4-week course!
Dominika Kuzlak-Swanson
Dominika Kuzlak-Swanson
Membership Experience Manager
Scientific Societies
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Great course to get expert perspectives on marketing best practices. It was a nice eye-opener when reviewing my association's membership marketing material with my team.
Lisa Riegel
Lisa Riegel
Marketing Program Manager

Secured Finance Network

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Great insights! Through the examples and feedback, I was able to identify my own creative strengths and ways to improve design, copy, etc. Chris's enthusiasm made each day fun - I have never been in a course that had this much chat activity!
Anthony Acree
Anthony Acree
Director of Marketing
American Society of Radiologic Technologists
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Good class with time spent on reviewing all types of marketing collateral. Great feedback that gave me inspiration for changes and updates to our marketing.
Lee Ann Johnson, CAE
Lee Ann Johnson, CAE
Director of Member Services
Texas Dental Association
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This was a great 4-week course! Loved the critiques and comments from the Masters. Well worth the time.
Sherry Chandler
Sherry Chandler
Membership Manager at Kentucky Nurses Association
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I enjoyed the topic coverage for media marketing. Guest speakers brought forward informative and helpful information about how to make landing pages and emails get more clicks and views. I appreciate all the great examples as I am a very visual hands-on learner.
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