July 21 - Aug 11, 2022
Presented by Platinum Sponsor
What You Will Learn
Taught live by leading association heads of marketing, this course provides a framework for evaluating creative copy and design and leads students through practical collateral critiques. Master instructors explain how they follow brand standards while ensuring marketing performance. Each class features a live review of real association marketing collateral with a professional evaluation and change recommendations. Students are encouraged to interact with instructors through the live chat. Students earn 1 CAE credit for each live class they attend.
with Chris Gloede,
Chris explains how to conduct a Creative Review of marketing collateral, sharing time-tested best practices he learned while working for global ad advertising agencies and consumer marketing companies.
Banner Ad Creative
with Todd Unger,
Chief Experience Officer, SVP Marketing & Member Experience
American Medical Association
Todd discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance.
Landing Page Creative
with David Alexander,
General Manager and Chief Communications Officer
David explains landing page and microsite strategies and discusses the top reasons for failure.
with Julia Fitzgerald,
Chief Marketing Officer
American Lung Association
Julie talks about email copy and design and the latest technologies and techniques she’s using to improve deliverability and click-through performance.
Is This Course
Right For You?
If your design doesn’t convert to purchases, this course is for you. Masters with decades of commercial and association experience will guide you through time-tested copy and layout techniques that increase the return on your promotional materials.
Lessons are designed for association executives that create, evaluate, and evolve marketing collateral.
Rating based on
Society of American Military Engineers
National District Attorneys Association
American Society of Radiologic Technologists
Texas Dental Association