Association Academy

Association
Digital Marketing
Certificate Course

Spring 2022
Class Resources

Presented by Platinum Sponsor

Exclusive Partner Discounts

About
Discounts
Resources

Feathr offers digital advertising tools to help your association grow. Simplify your advertising to save time and money, and increase your ROI.​

Students save 25% on Feathr Dispatch services. Simply mention the Association Marketing Academy during your one-on-one Feathr strategy session.
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Discounts
Resources

Association Analytics is business intelligence built for associations. Analyze all your organization’s data in one place, without the hassle.​

Students save 15% on their Association Analytics implementation. Simply mention the Association Marketing Academy when speaking with Association Analytics.​

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PropFuel’s contextual engagement platform empowers organizations to Ask, Capture and Act to personalize the member experience.​

Students save 50% on the PropFuel setup fee. Simply mention the Association Marketing Academy when speaking with PropFuel.​

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Resources

Ricochet inspires your membership and marketing team through our partnered approach to transformation. We use modern technology to create extraordinary change.​

Students save 15% on a Digital Strategy and Roadmap engagement. Simply mention the Association Marketing Academy when speaking with Ricochet.​

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Discounts
Resources

501SEM is a full-service search engine marketing firm, with specific expertise in the association and non-profit industries.

Students save 25% on an SEO/PPC Assessment and Strategy session through 501SEM. This discount can also be applied as a rebate to a monthly service fee for any of the available management packages.

Course Content

Download the Presentation

Save a PDF copy of the presentation

Download the Chat Log

Read the class chat discussion

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

Digital Marketing Strategy: An Integrated Approach to Online Marketing, 2nd Edition
By Simon Kingsnorth

Digital Marketing for Dummies, 2nd Edition
By Ryan Deiss

The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
By Allan Dib

Download the Presentation

Save a PDF copy of the presentation

Download the Chat Log

Read the class chat discussion

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
By Scott Brinker

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
By Martin Kihn & Chris O’Hara

Free Newsletter

Chief Marketing Technologist
By Scott Brinker

Download the Presentation

Save a PDF copy of the presentation

Download the Chat Log

Read the class chat discussion

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
By Joseph Sugarman

Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
By Jim Edwards

Download the Presentation

Save a PDF copy of the presentation

Download the Chat Log

Read the class chat discussion

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
By Andrew McCarthy

Ultimate Guide to Google Ads
By Perry Marshall, Mike Rhodes, Bryan Todd

Download the Presentation

Save a PDF copy of the presentation

Download the Chat Log

Read the class chat discussion

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

The End of Marketing: Humanizing Your Brand in the Age of Social Media
By Carlos Gil

Brand Storytelling: Put Customers at the Heart of Your Brand Story
By Miri Rodriguez

Download the Presentation

Save a PDF copy of the presentation

Download the Chat Log

Read the class chat discussion

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

SEO 2021 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
By Adam Clarke

Association Content Strategies for a Changing World
By ASAE

Download the Presentation

Save a PDF copy of the presentation

Download the Chat Log

Read the class chat discussion

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook
By Julia McCoy

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
By Brian Halligan, Dharmesh Shah

Inbound Marketing Book
By Tom Poland

Download the Presentation

Save a PDF copy of the presentation

Download the Chat Log

Read the class chat discussion

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel

Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform
By Michael Loban, Alex Yastrebenetsky

Download the Presentation

Save a PDF copy of the presentation

Download the Chat Log

Read the class chat discussion

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
By Allan Dib

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
By Simon Hall

Digital Marketing Strategy: An Integrated Approach to Online Marketing, 2nd Edition
By Simon Kingsnorth

Download the Presentation

Save a PDF copy of the presentation

Download the Chat Log

Read the class chat discussion

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
By Jessica Zweig

This Is Marketing: You Can’t Be Seen Until You Learn to See
By Seth Godin