Association
Digital Marketing
Certificate Course
Fall 2022
Class Resources
Presented by Platinum Sponsor
Exclusive Partner Discounts
About
Discounts
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Feathr offers digital advertising tools to help your association grow. Simplify your advertising to save time and money, and increase your ROI.
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Association Analytics is business intelligence built for associations. Analyze all your organization’s data in one place, without the hassle.
Students save 15% on their Association Analytics implementation. Simply mention the Association Marketing Academy when speaking with Association Analytics.
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PropFuel’s contextual engagement platform empowers organizations to Ask, Capture and Act to personalize the member experience.
Students save 50% on the PropFuel setup fee. Simply mention the Association Marketing Academy when speaking with PropFuel.
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Ricochet inspires your membership and marketing team through our partnered approach to transformation. We use modern technology to create extraordinary change.
Students save 15% on a Digital Strategy and Roadmap engagement. Simply mention the Association Marketing Academy when speaking with Ricochet.
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501SEM is a full-service search engine marketing firm, with specific expertise in the association and non-profit industries.
Students save 25% on an SEO/PPC Assessment and Strategy session through 501SEM. This discount can also be applied as a rebate to a monthly service fee for any of the available management packages.
Course Content
Download the Presentation
Save a PDF copy of the presentation
Download the Chat Log
Read the class chat discussion
Continue the Discussion
Visit the private Academy LinkedIn Group
Recommended Readings
Digital Marketing Strategy: An Integrated Approach to Online Marketing, 2nd Edition
By Simon Kingsnorth
Digital Marketing for Dummies, 2nd Edition
By Ryan Deiss
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
By Allan Dib
Download the Presentation
Save a PDF copy of the presentation
Download the Chat Log
Read the class chat discussion
Continue the Discussion
Visit the private Academy LinkedIn Group
Recommended Readings
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
By Scott Brinker
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
By Martin Kihn & Chris O’Hara
Free Newsletter
Chief Marketing Technologist
By Scott Brinker
Download the Presentation
Save a PDF copy of the presentation
Download the Chat Log
Read the class chat discussion
Continue the Discussion
Visit the private Academy LinkedIn Group
Recommended Readings
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
By Joseph Sugarman
Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
By Jim Edwards
Download the Presentation
Save a PDF copy of the presentation
Download the Chat Log
Read the class chat discussion
Continue the Discussion
Visit the private Academy LinkedIn Group
Recommended Readings
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
By Carlos Gil
Brand Storytelling: Put Customers at the Heart of Your Brand Story
By Miri Rodriguez
Download the Presentation
Save a PDF copy of the presentation
Download the Chat Log
Read the class chat discussion
Continue the Discussion
Visit the private Academy LinkedIn Group
Recommended Readings
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
By Andrew McCarthy
Ultimate Guide to Google Ads
By Perry Marshall, Mike Rhodes, Bryan Todd
Adweek Webinars
Download the Presentation
Save a PDF copy of the presentation
Download the Chat Log
Read the class chat discussion
Continue the Discussion
Visit the private Academy LinkedIn Group
Recommended Readings
SEO 2021 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
By Adam Clarke
Association Content Strategies for a Changing World
By ASAE
Download the Presentation
Save a PDF copy of the presentation
Download the Chat Log
Read the class chat discussion
Continue the Discussion
Visit the private Academy LinkedIn Group
Recommended Readings
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel
Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform
By Michael Loban, Alex Yastrebenetsky
Download the Presentation
Save a PDF copy of the presentation
Download the Chat Log
Read the class chat discussion
Continue the Discussion
Visit the private Academy LinkedIn Group
Recommended Readings
Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook
By Julia McCoy
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
By Brian Halligan, Dharmesh Shah
Inbound Marketing Book
By Tom Poland
Download the Presentation
Save a PDF copy of the presentation
Download the Chat Log
Read the class chat discussion
Continue the Discussion
Visit the private Academy LinkedIn Group
Recommended Readings
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
By Allan Dib
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
By Simon Hall
Digital Marketing Strategy: An Integrated Approach to Online Marketing, 2nd Edition
By Simon Kingsnorth
Download the Presentation
Save a PDF copy of the presentation
Download the Chat Log
Read the class chat discussion
Continue the Discussion
Visit the private Academy LinkedIn Group
Recommended Readings
Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
By Jessica Zweig
This Is Marketing: You Can’t Be Seen Until You Learn to See
By Seth Godin
