Association Academy

Association Creative Marketing
Masterclass

Summer 2022
Class Resources

Presented by Platinum Sponsor

Exclusive Partner Discounts

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Feathr offers digital advertising tools to help your association grow. Simplify your advertising to save time and money, and increase your ROI.​

Students save 25% on Feathr Dispatch services. Simply mention the Association Marketing Academy during your one-on-one Feathr strategy session.
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Association Analytics is business intelligence built for associations. Analyze all your organization’s data in one place, without the hassle.​

Students save 15% on their Association Analytics implementation. Simply mention the Association Marketing Academy when speaking with Association Analytics.​

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PropFuel’s contextual engagement platform empowers organizations to Ask, Capture and Act to personalize the member experience.​

Students save 50% on the PropFuel setup fee. Simply mention the Association Marketing Academy when speaking with PropFuel.​

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Ricochet inspires your membership and marketing team through our partnered approach to transformation. We use modern technology to create extraordinary change.​

Students save 15% on a Digital Strategy and Roadmap engagement. Simply mention the Association Marketing Academy when speaking with Ricochet.​

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501SEM is a full-service search engine marketing firm, with specific expertise in the association and non-profit industries.

Students save 25% on an SEO/PPC Assessment and Strategy session through 501SEM. This discount can also be applied as a rebate to a monthly service fee for any of the available management packages.

Course Content

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Recommended Readings

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales By Glenn Fisher

Ogilvy on Advertising
By David Ogilvy

101 Things I Learned in Advertising School
By Tracy Arrington

Download the Presentation

Save a PDF copy of the presentation

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

Advertising Creative: Strategy, Copy, and Design
By Tom Altstiel, Jean Grow, Marcel Jennings

Paid Attention: Innovative Advertising for a Digital World
By Faris Yakob

Download the Presentation

Save a PDF copy of the presentation

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

How to Create a Perfect Landing Page
By Darren Hignett

Copywriting: Successful Writing for Design, Advertising and Marketing
By Mark Shaw

Download the Presentation

Save a PDF copy of the presentation

Continue the Discussion

Visit the private Academy LinkedIn Group

Recommended Readings

How to Write Emails That Sell
By Matt Bacak

300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email By Meera Kothand