Association Academy

Association Digital
Marketing Certificate
Summer 2021
Course Content

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Recommended Readings

Digital Marketing Strategy: An Integrated Approach to Online Marketing, 2nd Edition
By Simon Kingsnorth

Digital Marketing for Dummies, 2nd Edition
By Ryan Deiss

The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
By Allan Dib

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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
By Scott Brinker

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
By Martin Kihn & Chris O’Hara

Free Newsletter

Chief Marketing Technologist
By Scott Brinker

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
By Joseph Sugarman

Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
By Jim Edwards

Free eBook

Conversational Engagement
By PropFuel

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The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
By Carlos Gil

Brand Storytelling: Put Customers at the Heart of Your Brand Story
By Miri Rodriguez

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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
By Andrew Macarthy

Ultimate Guide to Google Ads
By Perry Marshall, Mike Rhodes, Bryan Todd

Free Webinars

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Recommended Readings

SEO 2021 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
By Adam Clarke

Association Content Strategies for a Changing World
By ASAE

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel

Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform
By Michael Loban,,Alex Yastrebenetsky

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Recommended Readings

Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook
Julia McCoy

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
By Brian Halligan, Dharmesh Shah

Inbound Marketing Book
By Tom Poland

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Recommended Readings

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
By Allan Dib

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
By Simon Hall

Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon Kingsnorth

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Recommended Readings

Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
By Jessica Zweig

This Is Marketing: You Can’t Be Seen Until You Learn to See
By Seth Godin