Association
Digital Marketing
Certificate
Course
April 21 -
June 23, 2022
What You Will Learn
Ten live classes explore the successful strategic, technical, and tactical elements of digital marketing in the association industry. Each class is 60 minutes of live online instruction and discussion. Many classes will feature an association industry guest lecturer.
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Understand the evolution of the marketing discipline.
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Collect and improve the quality of your member, customer, and prospect data.
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Create compelling personalized messages that drive response.
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Extend content and engagement beyond the web.
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Target audiences with engaging creative and automated purchasing.
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Understand the role of search in customer conversion.
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Automate communications and nurture members, customers, and prospects.
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Build a test-and-learn approach informed by quantified observation.
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Manage the mix of advertising media for best results.
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Develop a culture of evolution supported by your organization.
Is This Course
Right For You?
If your association marketing requires too much work to generate too few results, this course is right for you.
Lessons are designed for association executives responsible for promoting their organization’s membership, meetings, education, products, and services.
Membership Leaders
Membership staff searching for the tools and techniques to grow membership.
Marketing Leaders
Marketers working to modernize their tools and processes to do more with less.
Meeting Leaders
Conference and event staff searching for ways to attract new audiences and grow registrations.
We've Educated Over 290 Associations and Organizations
About the Instructor
Chris Gloede is the Chief Consultant for Ricochet and past Chief Marketing Officer of the American Bar Association.
As the CMO for the American Bar Association, he was accountable for over $80 million in revenue and a 100-person marketing team that promoted membership, publication, and education products.
Chris led a digital transformation that introduced marketing automation, business intelligence, paid media, and marketing skill development initiatives–the very strategies that he teaches in this course.
Next Semester
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"Excellent"
4.6/5
Rating based on
34 Reviews
Director of MarketingIlluminating Engineering Society
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This was a very informative course - even a great refresher for those of us with more years of experience. The course structure and delivery were excellent and very well-organized, and the instructor's enthusiasm was greatly appreciated.
Director of Partnerships Feathr
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Chris is a thoroughly engaging and entertaining teacher and presenter, and his depth of knowledge is unbelievable. If you want to level up your marketing abilities and know-how, this is the course for you!
Manager, Digital Marketing American College of Healthcare Executives
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I thoroughly enjoyed this digital marketing association certification course! Every class was jam packed with very necessary, timely and relevant digital marketing information that was curated specifically to the world of association marketing.
Marcom and Brand Engagement Read More
Really fast-moving and informative course. Learned a lot while not feeling like it was work as time went by quickly. Engaging and fun. I've been applying all I have learned and seeing positive results. I would highly recommend this course.
Director, Marketing & MembershipMetro Denver Dental Society
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The Association Marketing Academy was a worthwhile investment of time. I was able to take at least three tips from every session to implement in my day-to-day job tasks. Although it was a virtual course the conversation and networking with the other attendees through the chat feature and LinkedIn was better than most in-person events.
Director of Government Affairs & CommunicationsNACBA
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I really enjoyed the 10-week Association Digital Marketing Certificate Course! What I appreciated the most was the follow-up emails that included additional reading materials and links to the class recording and presentation materials, and the guest presenters.
Executive DirectorSociety for Developmental Biology
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This was a very useful set of lessons, with lots of audience participation and a touch of humor. For this less than a novice on the topic, I learned a lot and hope to be able to remember enough to put into practice. But there are the handouts and recommended readings for review. I highly recommend it.
Director of Marketing & EngagementSHRM-Atlanta
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This was a very informative and in-depth overview of what digital marketing in associations is today. I will be reviewing these recorded videos over and over again!
Digital Sponsorship StrategistFeathr
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Chris is an upbeat, knowledgeable teacher. His 1-hour class was the most engaging webinar I have ever been on, and he brought it week after week. Thank you!
Marketing ManagerTexas Restaurant Association
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I absolutely love the instructor. It’s so easy to keep everyone engaged and on topic! He was very knowledgeable about every subject. I do wish we’d gone more in depth about how to run successful ads and maybe done some exercises on copywriting.
Director, Content Strategy and MarketingMCI USA
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The course provided a solid overview of digital marketing. There wasn't time to go into much depth or offer hands-on experience with assignments- which I think the attendees would have benefitted from. Overall, I recommend- Chris is very knowledgeable and engaging and Tom keeps him on schedule. 🙂
Membership DirectorInternational News Media Association
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I learned so much in this 10-session class. It was well worth the time and the money to learn about something that so affects my day-to-day. Cannot wait to learn more and put some of the learnings to use.
Director of Networks & Special ProjectsFPSA
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Terrific class! I really enjoyed it and learned a lot.
Manger, MembershipMPI
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The most engaging webinar I have ever experienced!!
Marketing & Communications ManagerElectrical Apparatus Service Association, Inc.
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I liked the fact that this course was conducted for 10 weeks, 1-hour per week. The instructor was upbeat and the resources plentiful.
Marketing DirectorAmerican Galvanizers Association
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Very informative and great teaching platform! The course content throughout the 10-week course was very good and well planned. Chris used innovative presentation techniques which made the course more engaging and fun to attend. I highly recommend this course to anyone marketer even outside the Association space.
DirectorEmpress HOA
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This course was comprehensive and very well delivered. I highly recommend all Marketing people take this course to expand their marketing knowledge and strategies.
Senior Manager Member ServicesAssociation of Legal Administrators
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Thank you Chris and Association Marketing Academy for a fun and timely certificate program on digital marketing. This program was a great foundational learning on the topic and the materials will be a good basic reference. I found the information on creating a content strategic plan very helpful. Much appreciated!
Director of OperationsInternational Conference on Missions
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loved the energy this class had, the slides were well done and easy to understand. It definitely would be worthwhile for a student to have some marketing terminology going into it. Very fast paced and tons of content. All in all, really enjoyed the class and happy to have the recordings to watch after.
Director of EducationMHI
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Really good introduction to marketing or a good review and recap for experienced marketing professionals.
Designer, Brand and WebsiteMortgage Professionals Canada
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From start to finish this was a great course with an even better instructor. Chris brings a passion and excitement to Digital Marketing and the delivery of all his material. I would highly recommend this course to anybody looking to gain more knowledge or a better understanding of our digital world. Thank you Chris, Tom, and the entire Academy team.
Content Marketing ManagerInstitute of Scrap Recycling Industries
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I enjoyed my experience. I think the course offers a great overview of all aspects of Digital Marketing. It also offers new ideas and best practices that you can take back to your organization.
CE Provider SpecialistInvestments+Wealth
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This is a must attend course if you seek more information on digital marketing. The content is beneficial to all marketing professionals. Chris' passion for marketing shines through as he navigates through a different topic each week. Thank you Chris and Tom.
Marketing and Publishing AssociateSigma Xi
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A real winner! Great class! If you are interested in learning more about digital marketing, sign up for this class!
Sales ManagerAMPP
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This class was a great opportunity to hear the latest trends in association marketing.
Senior Marketing SpecialistOPIE Software
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Marketing ManagerNRCA
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Great overview. Would love a deep dive into analytics and SEO
Chapter Administration ManagerCREW Network
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Chris G and the team do a wonderful job of presenting complicated concepts in a way that's easy to understand and implement (and actually somehow fun!). Marketing is not my primary role, and even at a semi-beginner level, I had no trouble keeping up. Not only will you receive helpful tips and tools, you'll gain a new network of industry colleagues.
Foundation CoordinatorCREW Network
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The course was great, it was very informative and well put together. They answer any questions during the course which was helpful. it is also great for meeting new people of similar work areas.
Director of Membership / CIOSociety Of Laparoendoscopic Surgeons Inc
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I took the Digital Marketing Course for Associations. Great course with tons of excellent information and tips. The instructor, Chris Gleode, made the class both fun and interesting. Highly recommend.
Senior Marketing AssociateAIChE
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Such a great class! Useful content, delivered weekly, really entertaining and fun as well. Great examples and case studies. I wish it was longer! Maybe do a beginner, advanced, intermediate and expert class levels?
Director of Membership, Marketing, and CommunicationsOrganization Of American Historians
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The ten week course offered by Association Marketing Academy was an excellent investment of my time. I was familiar with many of the concepts, but it was nevertheless helpful to have them taught/presented differently, which really helped reinforce the information.
Chris was an excellent class facilitator.
Membership Senior ManagerSAME
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This course was fabulous! Although I know a fair amount about digital marketing I learned something in each class that I can use in my day to day work. There were so many good ideas shared in the course and through participants I really looked forward to the weekly course and the surprise guest speaker. Chris made the class fun too. I highly recommend this to anyone who wants to get a LOT of useful information for association digital marketing!
Executive DirectorSalon & Spa Professional Association
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This was a great series of classes! Learned a lot of this that I can put into play with our social/digital marketing strategy. I also love that it only took an hour a week 🙂
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Limited class size.
Free cancelation until third class.
Group pricing and scholarships available
549
Association Digital Marketing Certification Course - April 21 - June 23, 2022
- 10 live online weekly classes (Thurs 1-2pm ET)
- 10 CAE credits
- Student discussion forum access
- Private networking LinkedIn Group access
- Badge for LinkedIn profile and email signature
- Printable certificate suitable for framing
- Software discounts from sponsors
Founding Sponsors:
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