Association Marketing Academy

Association
Digital Marketing

Certificate
Course

April 21 -
June 23, 2022

What You Will Learn

Ten live classes explore the successful strategic, technical, and tactical elements of digital marketing in the association industry. Each class is 60 minutes of live online instruction and discussion. Many classes will feature an association industry guest lecturer.
Lesson 1: Digital Marketing Introduction
Lesson 1: Digital Marketing Introduction
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Understand the evolution of the marketing discipline.
Lesson 2: Systems and Data
Lesson 2: Systems and Data
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Collect and improve the quality of your member, customer, and prospect data.
Lesson 3: Messaging and Email Marketing
Lesson 3: Messaging and Email Marketing
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Create compelling personalized messages that drive response.
Lesson 4: Social Sentiment and Marketing
Lesson 4: Social Sentiment and Marketing
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Extend content and engagement beyond the web.
Lesson 5: Display and Video Advertising
Lesson 5: Display and Video Advertising
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Target audiences with engaging creative and automated purchasing.
Lesson 6: Search Optimization and Marketing
Lesson 6: Search Optimization and Marketing
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Understand the role of search in customer conversion.
Lesson 7: Content Marketing and Journeys
Lesson 7: Content Marketing and Journeys
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Automate communications and nurture members, customers, and prospects.
Lesson 8: Analytics and Dashboarding
Lesson 8: Analytics and Dashboarding
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Build a test-and-learn approach informed by quantified observation.
Lesson 9: Strategy and Resources
Lesson 9: Strategy and Resources
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Manage the mix of advertising media for best results.
Lesson 10: Alliances and Change Management
Lesson 10: Alliances and Change Management
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Develop a culture of evolution supported by your organization.

Is This Course
Right For You?

If your association marketing requires too much work to generate too few results, this course is right for you.

Lessons are designed for association executives responsible for promoting their organization’s membership, meetings, education, products, and services.

Membership Leaders

Membership staff searching for the tools and techniques to grow membership.

Marketing Leaders

Marketers working to modernize their tools and processes to do more with less.

Meeting Leaders

Conference and event staff searching for ways to attract new audiences and grow registrations.

We've Educated Over 290 Associations and Organizations

About the Instructor

Chris Gloede is the Chief Consultant for Ricochet and past Chief Marketing Officer of the American Bar Association.

As the CMO for the American Bar Association, he was accountable for over $80 million in revenue and a 100-person marketing team that promoted membership, publication, and education products.

Chris led a digital transformation that introduced marketing automation, business intelligence, paid media, and marketing skill development initiatives–the very strategies that he teaches in this course.

Next Semester
Starts Soon

"Excellent"

4.6/5

Rating based on
34 Reviews

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Nikole TenBrink
Nikole TenBrink
Director of Marketing
Illuminating Engineering Society
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This was a very informative course - even a great refresher for those of us with more years of experience. The course structure and delivery were excellent and very well-organized, and the instructor's enthusiasm was greatly appreciated.
Jeff Rose
Jeff Rose
Director of Partnerships
Feathr
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Chris is a thoroughly engaging and entertaining teacher and presenter, and his depth of knowledge is unbelievable. If you want to level up your marketing abilities and know-how, this is the course for you!
Rody Abdelrahman
Rody Abdelrahman
Manager, Digital Marketing
American College of Healthcare Executives
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I thoroughly enjoyed this digital marketing association certification course! Every class was jam packed with very necessary, timely and relevant digital marketing information that was curated specifically to the world of association marketing.
Peggy Foley
Peggy Foley
Marcom and Brand Engagement
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Really fast-moving and informative course. Learned a lot while not feeling like it was work as time went by quickly. Engaging and fun. I've been applying all I have learned and seeing positive results. I would highly recommend this course.
Cara Stan
Cara Stan
Director, Marketing & Membership
Metro Denver Dental Society
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The Association Marketing Academy was a worthwhile investment of time. I was able to take at least three tips from every session to implement in my day-to-day job tasks. Although it was a virtual course the conversation and networking with the other attendees through the chat feature and LinkedIn was better than most in-person events.
Krista D'Amelio
Krista D'Amelio
Director of Government Affairs & Communications
NACBA
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I really enjoyed the 10-week Association Digital Marketing Certificate Course! What I appreciated the most was the follow-up emails that included additional reading materials and links to the class recording and presentation materials, and the guest presenters.
Ida Chow
Ida Chow
Executive Director
Society for Developmental Biology
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This was a very useful set of lessons, with lots of audience participation and a touch of humor. For this less than a novice on the topic, I learned a lot and hope to be able to remember enough to put into practice. But there are the handouts and recommended readings for review. I highly recommend it.
Joanne Singletary
Joanne Singletary
Director of Marketing & Engagement
SHRM-Atlanta
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This was a very informative and in-depth overview of what digital marketing in associations is today. I will be reviewing these recorded videos over and over again!
Mike Kesselring
Mike Kesselring
Digital Sponsorship Strategist
Feathr
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Chris is an upbeat, knowledgeable teacher. His 1-hour class was the most engaging webinar I have ever been on, and he brought it week after week. Thank you!
Alexandra White
Alexandra White
Marketing Manager
Texas Restaurant Association
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I absolutely love the instructor. It’s so easy to keep everyone engaged and on topic! He was very knowledgeable about every subject. I do wish we’d gone more in depth about how to run successful ads and maybe done some exercises on copywriting.
Jamie Birkner
Jamie Birkner
Director, Content Strategy and Marketing
MCI USA
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The course provided a solid overview of digital marketing. There wasn't time to go into much depth or offer hands-on experience with assignments- which I think the attendees would have benefitted from. Overall, I recommend- Chris is very knowledgeable and engaging and Tom keeps him on schedule. 🙂
Kris Williams
Kris Williams
Membership Director
International News Media Association
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I learned so much in this 10-session class. It was well worth the time and the money to learn about something that so affects my day-to-day. Cannot wait to learn more and put some of the learnings to use.
Elena Sierra
Elena Sierra
Director of Networks & Special Projects
FPSA
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Terrific class! I really enjoyed it and learned a lot.
Kristie Estrada
Kristie Estrada
Manger, Membership
MPI
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The most engaging webinar I have ever experienced!!
Linda Gladden
Linda Gladden
Marketing & Communications Manager
Electrical Apparatus Service Association, Inc.
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I liked the fact that this course was conducted for 10 weeks, 1-hour per week. The instructor was upbeat and the resources plentiful.
John Krzywicki
John Krzywicki
Marketing Director
American Galvanizers Association
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Very informative and great teaching platform! The course content throughout the 10-week course was very good and well planned. Chris used innovative presentation techniques which made the course more engaging and fun to attend. I highly recommend this course to anyone marketer even outside the Association space.
Laura Lucht
Laura Lucht
Director
Empress HOA
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This course was comprehensive and very well delivered. I highly recommend all Marketing people take this course to expand their marketing knowledge and strategies.
Teena Austin
Teena Austin
Senior Manager Member Services
Association of Legal Administrators
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Thank you Chris and Association Marketing Academy for a fun and timely certificate program on digital marketing. This program was a great foundational learning on the topic and the materials will be a good basic reference. I found the information on creating a content strategic plan very helpful. Much appreciated!
Emily Drayne
Emily Drayne
Director of Operations
International Conference on Missions
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loved the energy this class had, the slides were well done and easy to understand. It definitely would be worthwhile for a student to have some marketing terminology going into it. Very fast paced and tons of content. All in all, really enjoyed the class and happy to have the recordings to watch after.
Maria Leggett
Maria Leggett
Director of Education
MHI
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Really good introduction to marketing or a good review and recap for experienced marketing professionals.
Grant Jenkins
Grant Jenkins
Designer, Brand and Website
Mortgage Professionals Canada
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From start to finish this was a great course with an even better instructor. Chris brings a passion and excitement to Digital Marketing and the delivery of all his material. I would highly recommend this course to anybody looking to gain more knowledge or a better understanding of our digital world. Thank you Chris, Tom, and the entire Academy team.
Natasha Grant
Natasha Grant
Content Marketing Manager
Institute of Scrap Recycling Industries
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I enjoyed my experience. I think the course offers a great overview of all aspects of Digital Marketing. It also offers new ideas and best practices that you can take back to your organization.
Deborah Robichaud
Deborah Robichaud
CE Provider Specialist
Investments+Wealth
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This is a must attend course if you seek more information on digital marketing. The content is beneficial to all marketing professionals. Chris' passion for marketing shines through as he navigates through a different topic each week. Thank you Chris and Tom.
Julie Blake
Julie Blake
Marketing and Publishing Associate
Sigma Xi
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A real winner! Great class! If you are interested in learning more about digital marketing, sign up for this class!
Dianne Gross
Dianne Gross
Sales Manager
AMPP
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This class was a great opportunity to hear the latest trends in association marketing.
India Sugar
India Sugar
Senior Marketing Specialist
OPIE Software
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Jaime Sessions
Jaime Sessions
Marketing Manager
NRCA
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Great overview. Would love a deep dive into analytics and SEO
Chris Blair
Chris Blair
Chapter Administration Manager
CREW Network
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Chris G and the team do a wonderful job of presenting complicated concepts in a way that's easy to understand and implement (and actually somehow fun!). Marketing is not my primary role, and even at a semi-beginner level, I had no trouble keeping up. Not only will you receive helpful tips and tools, you'll gain a new network of industry colleagues.
Nichole Vanner
Nichole Vanner
Foundation Coordinator
CREW Network
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The course was great, it was very informative and well put together. They answer any questions during the course which was helpful. it is also great for meeting new people of similar work areas.
Lauren Frede
Lauren Frede
Director of Membership / CIO
Society Of Laparoendoscopic Surgeons Inc
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I took the Digital Marketing Course for Associations. Great course with tons of excellent information and tips. The instructor, Chris Gleode, made the class both fun and interesting. Highly recommend.
Ria Benitez-Combes
Ria Benitez-Combes
Senior Marketing Associate
AIChE
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Such a great class! Useful content, delivered weekly, really entertaining and fun as well. Great examples and case studies. I wish it was longer! Maybe do a beginner, advanced, intermediate and expert class levels?
Elisabeth Marsh
Elisabeth Marsh
Director of Membership, Marketing, and Communications
Organization Of American Historians
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The ten week course offered by Association Marketing Academy was an excellent investment of my time. I was familiar with many of the concepts, but it was nevertheless helpful to have them taught/presented differently, which really helped reinforce the information. Chris was an excellent class facilitator.
Jill Murphy
Jill Murphy
Membership Senior Manager
SAME
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This course was fabulous! Although I know a fair amount about digital marketing I learned something in each class that I can use in my day to day work. There were so many good ideas shared in the course and through participants I really looked forward to the weekly course and the surprise guest speaker. Chris made the class fun too. I highly recommend this to anyone who wants to get a LOT of useful information for association digital marketing!
Susan Brinkhaus
Susan Brinkhaus
Executive Director
Salon & Spa Professional Association
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This was a great series of classes! Learned a lot of this that I can put into play with our social/digital marketing strategy. I also love that it only took an hour a week 🙂
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Free cancelation until third class.
Group pricing and scholarships available

$549
Association Digital Marketing Certification Course

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Product Subtotal
2022 01 - Association Digital Marketing Certificate Course  × 1 $549
Subtotal $549
Total $549

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