Association Academy

Build the Marketing Skills for Modern
Association Needs

Learn from Association Academy courses taught by executives with hands-on experience transforming associations into organizations that serve their members and missions with modern tools and techniques. Trusted by 3,100+ association professionals from over 575 global associations and professional organizations.

Association Education

Thousands of satisfied
associations professionals

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"Excellent" NPS score

Trusted by associations all over the world

Make your next step, enroll today

Association marketers deserve access to cutting-edge educational opportunities designed to propel their organization forward. 

The Academy has developed a leading curriculum designed to bring the tools and tactics deployed by titans of industry to serve associations large and small.  Over 3,100+ association professionals from 575+ associations entrust the Academy for their continuing education needs.

Make your next step and enroll today!

Trusted by Thousands of Association Professionals

Jen DuBois
Jen DuBois
Business Owner/Consultant
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The course was well-organized with links to materials and presentations/videos made available consistently each week. Chris is an enthusiastic and engaging instructor who made the course fun as well as informative. I learned a lot and am looking forward to taking more courses in the future!
Lauren Taggart
Lauren Taggart
Senior Associations Manager at Professional Management Associates
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This was a great class, chockful of tips, explanations, and great content on how to be an effective marketer. Covering everything from the basics to how to develop a strategy, it was a comprehensive course and worth the time invested. Highly recommend.
Cara Stan
Cara Stan
Director, Marketing & Membership
Metro Denver Dental Society
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The Association Marketing Academy was a worthwhile investment of time. I was able to take at least three tips from every session to implement in my day-to-day job tasks. Although it was a virtual course the conversation and networking with the other attendees through the chat feature and LinkedIn was better than most in-person events.
Nikole TenBrink
Nikole TenBrink
Director of Marketing
Illuminating Engineering Society
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This was a very informative course - even a great refresher for those of us with more years of experience. The course structure and delivery were excellent and very well-organized, and the instructor's enthusiasm was greatly appreciated.
Jeff Rose
Jeff Rose
Director of Partnerships
Feathr
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Chris is a thoroughly engaging and entertaining teacher and presenter, and his depth of knowledge is unbelievable. If you want to level up your marketing abilities and know-how, this is the course for you!
Rody Abdelrahman
Rody Abdelrahman
Manager, Digital Marketing
American College of Healthcare Executives
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I thoroughly enjoyed this digital marketing association certification course! Every class was jam packed with very necessary, timely and relevant digital marketing information that was curated specifically to the world of association marketing.
Peggy Foley
Peggy Foley
Marcom and Brand Engagement
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Really fast-moving and informative course. Learned a lot while not feeling like it was work as time went by quickly. Engaging and fun. I've been applying all I have learned and seeing positive results. I would highly recommend this course.
Krista D'Amelio
Krista D'Amelio
Director of Government Affairs & Communications
NACBA
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I really enjoyed the 10-week Association Digital Marketing Certificate Course! What I appreciated the most was the follow-up emails that included additional reading materials and links to the class recording and presentation materials, and the guest presenters.
Ida Chow
Ida Chow
Executive Director
Society for Developmental Biology
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This was a very useful set of lessons, with lots of audience participation and a touch of humor. For this less than a novice on the topic, I learned a lot and hope to be able to remember enough to put into practice. But there are the handouts and recommended readings for review. I highly recommend it.
Joanne Singletary
Joanne Singletary
Director of Marketing & Engagement
SHRM-Atlanta
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This was a very informative and in-depth overview of what digital marketing in associations is today. I will be reviewing these recorded videos over and over again!
Mike Kesselring
Mike Kesselring
Digital Sponsorship Strategist
Feathr
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Chris is an upbeat, knowledgeable teacher. His 1-hour class was the most engaging webinar I have ever been on, and he brought it week after week. Thank you!
Alexandra White
Alexandra White
Marketing Manager
Texas Restaurant Association
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I absolutely love the instructor. It’s so easy to keep everyone engaged and on topic! He was very knowledgeable about every subject. I do wish we’d gone more in depth about how to run successful ads and maybe done some exercises on copywriting.
Jamie Birkner
Jamie Birkner
Director, Content Strategy and Marketing
MCI USA
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The course provided a solid overview of digital marketing. There wasn't time to go into much depth or offer hands-on experience with assignments- which I think the attendees would have benefitted from. Overall, I recommend- Chris is very knowledgeable and engaging and Tom keeps him on schedule. 🙂
Kris Williams
Kris Williams
Membership Director
International News Media Association
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I learned so much in this 10-session class. It was well worth the time and the money to learn about something that so affects my day-to-day. Cannot wait to learn more and put some of the learnings to use.
Elena Sierra
Elena Sierra
Director of Networks & Special Projects
FPSA
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Terrific class! I really enjoyed it and learned a lot.
Kristie Estrada
Kristie Estrada
Manger, Membership
MPI
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The most engaging webinar I have ever experienced!!
Linda Gladden
Linda Gladden
Marketing & Communications Manager
Electrical Apparatus Service Association, Inc.
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I liked the fact that this course was conducted for 10 weeks, 1-hour per week. The instructor was upbeat and the resources plentiful.
John Krzywicki
John Krzywicki
Marketing Director
American Galvanizers Association
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Very informative and great teaching platform! The course content throughout the 10-week course was very good and well planned. Chris used innovative presentation techniques which made the course more engaging and fun to attend. I highly recommend this course to anyone marketer even outside the Association space.
Laura Lucht
Laura Lucht
Director
Empress HOA
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This course was comprehensive and very well delivered. I highly recommend all Marketing people take this course to expand their marketing knowledge and strategies.
Teena Austin
Teena Austin
Senior Manager Member Services
Association of Legal Administrators
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Thank you Chris and Association Marketing Academy for a fun and timely certificate program on digital marketing. This program was a great foundational learning on the topic and the materials will be a good basic reference. I found the information on creating a content strategic plan very helpful. Much appreciated!
Emily Drayne
Emily Drayne
Director of Operations
International Conference on Missions
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loved the energy this class had, the slides were well done and easy to understand. It definitely would be worthwhile for a student to have some marketing terminology going into it. Very fast paced and tons of content. All in all, really enjoyed the class and happy to have the recordings to watch after.
Maria Leggett
Maria Leggett
Director of Education
MHI
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Really good introduction to marketing or a good review and recap for experienced marketing professionals.
Grant Jenkins
Grant Jenkins
Designer, Brand and Website
Mortgage Professionals Canada
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From start to finish this was a great course with an even better instructor. Chris brings a passion and excitement to Digital Marketing and the delivery of all his material. I would highly recommend this course to anybody looking to gain more knowledge or a better understanding of our digital world. Thank you Chris, Tom, and the entire Academy team.
Natasha Grant
Natasha Grant
Content Marketing Manager
Institute of Scrap Recycling Industries
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I enjoyed my experience. I think the course offers a great overview of all aspects of Digital Marketing. It also offers new ideas and best practices that you can take back to your organization.
Deborah Robichaud
Deborah Robichaud
CE Provider Specialist
Investments+Wealth
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This is a must attend course if you seek more information on digital marketing. The content is beneficial to all marketing professionals. Chris' passion for marketing shines through as he navigates through a different topic each week. Thank you Chris and Tom.
Julie Blake
Julie Blake
Marketing and Publishing Associate
Sigma Xi
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A real winner! Great class! If you are interested in learning more about digital marketing, sign up for this class!
Kayla Ritten
Kayla Ritten
Membership Director at American
Academy Of Optometry
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This course gave me so many great ideas and really helped me understand current best practices. Even from course attendees, some of the chat comments and suggestions were so helpful and insightful.
Dianne Gross
Dianne Gross
Sales Manager
AMPP
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This class was a great opportunity to hear the latest trends in association marketing.
India Sugar
India Sugar
Senior Marketing Specialist
OPIE Software
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Jaime Sessions
Jaime Sessions
Marketing Manager
NRCA
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Great overview. Would love a deep dive into analytics and SEO
Chris Blair
Chris Blair
Chapter Administration Manager
CREW Network
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Chris G and the team do a wonderful job of presenting complicated concepts in a way that's easy to understand and implement (and actually somehow fun!). Marketing is not my primary role, and even at a semi-beginner level, I had no trouble keeping up. Not only will you receive helpful tips and tools, you'll gain a new network of industry colleagues.
Nichole Vanner
Nichole Vanner
Foundation Coordinator
CREW Network
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The course was great, it was very informative and well put together. They answer any questions during the course which was helpful. it is also great for meeting new people of similar work areas.
Lauren Frede
Lauren Frede
Director of Membership / CIO
Society Of Laparoendoscopic Surgeons Inc
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I took the Digital Marketing Course for Associations. Great course with tons of excellent information and tips. The instructor, Chris Gleode, made the class both fun and interesting. Highly recommend.
Ria Benitez-Combes
Ria Benitez-Combes
Senior Marketing Associate
AIChE
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Such a great class! Useful content, delivered weekly, really entertaining and fun as well. Great examples and case studies. I wish it was longer! Maybe do a beginner, advanced, intermediate and expert class levels?
Susan Brinkhaus
Susan Brinkhaus
Executive Director
Salon & Spa Professional Association
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This was a great series of classes! Learned a lot of this that I can put into play with our social/digital marketing strategy. I also love that it only took an hour a week 🙂
Elisabeth Marsh
Elisabeth Marsh
Director of Membership, Marketing, and Communications
Organization Of American Historians
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The ten week course offered by Association Marketing Academy was an excellent investment of my time. I was familiar with many of the concepts, but it was nevertheless helpful to have them taught/presented differently, which really helped reinforce the information. Chris was an excellent class facilitator.
Jill Murphy
Jill Murphy
Membership Senior Manager
SAME
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This course was fabulous! Although I know a fair amount about digital marketing I learned something in each class that I can use in my day to day work. There were so many good ideas shared in the course and through participants I really looked forward to the weekly course and the surprise guest speaker. Chris made the class fun too. I highly recommend this to anyone who wants to get a LOT of useful information for association digital marketing!
Lisa Riegel
Lisa Riegel
Marketing Program Manager

Secured Finance Network

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Great insights! Through the examples and feedback, I was able to identify my own creative strengths and ways to improve design, copy, etc. Chris's enthusiasm made each day fun - I have never been in a course that had this much chat activity!
Kaprice Crawford
Kaprice Crawford
Content Development Manager

Home Furnishings Association

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This was a complete overview of digital marketing campaigns. In some areas it was a great refresher and in some areas (like social media) I learned a ton! I am looking forward to taking one of his next classes on SEO!
Chris Blair
Chris Blair
Chapter Administration Manager

CREW Network

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Great course! Chris G and the team do a wonderful job of presenting complicated concepts in a way that's easy to understand and implement...and actually somehow fun! Marketing is not my primary role, and even at a semi-beginner level, I had no trouble keeping up. Not only will you receive helpful tips and tools, you'll gain a new network of industry colleagues.
Stacy Powers
Stacy PowersSenior Education Manager

International Association of Exhibitions and Events

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The Association Digital Marketing Certificate Course - Definitely Worth It! It was a great experience. I had little knowledge of digital marketing and although it was a lot to learn, the course was taught in a way that was easy to comprehend from week to week and the instructor, Chris Gloede was fantastic making it a fun learning experience as well.
Janet Leigh Fyock
Janet Leigh FyockSenior Manager

Industry Relations at ACOEM

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A dynamic and engaging course! Chris and team @assnacademy are terrific. Highly recommend. The 10-week digitial marketing certificate course was fantastic as well. It's not your typical Zoom where you are multi-tasking. It doesn't seem like an hour and is totally worth the time and jam-packed with useful tips and tools to use in my every day work. Thanks for another great experience! I learn something new with every class.
Megan Hernandez
Megan Hernandez
Director of Public Relations and Marketing at American Land Title Association
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I highly recommend the Association Academy's Association Membership Growth Course. The instructor was enthusiastic and knowledgeable and provides "extras" like a LinkedIn Group. I took away at least one thing from each class that I could implement in my daily work. The course gave me some new information, some review and a way to help me look at my association's issues more creatively. 10/10 would recommend
Elizabeth Merritt
Elizabeth Merritt
Membership Engagement Specialist at American Classical League
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Terrific basics of membership marketing! Extremely helpful course for those in association work who do not necessarily have a background in marketing. I looked forward to the class each week and now have many takeaways that I look forward to implementing with our next membership cycle. I wish I had take this class years ago, as I believe I could've helped grow my last organization significantly! Thanks to Chris and his team.
Rakhi Sikka
Rakhi Sikka
Membership and Events Coordinator
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Great Course indeed!! Great Course. Tapping the very necessary points that any association dealing with membership will need to focus upon. One hour of solid information that is very very helpful. The other great part of this course was that after every class the presentation deck and the recording is being shared with participants. This is very helpful when you miss any class or you want to refer any discussion in future. And Chris is amazing!!
Penny Schnarrs
Penny Schnarrs
Director of Community Relations and Strategy at Association of American Medical Colleges
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Time flies in a 5-star course. Chris is a great, high-energy speaker who brings a plethora of knowledge, experience, and ideas in a condensed format. I love that he gets straight to the point, isn't afraid of sharing his own mistakes (so we get to learn from them), and interacts with attendees in a fun, engaging way. The Association Membership Growth Certificate Course was worth the investment of my time as I have learned valuable information from one of the best in the business.
Chris Mulvaney
Chris Mulvaney
Membership and Data Operations Manager at American Ornithological Society
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One of the best online courses for associations that I have taken. The content was extremely helpful and Chris was an excellent instructor. Each class was engaging and filled with relevant information that will inform my day to day work.
Patricia White
Patricia White
Member Engagement Manager at The American Society for Nondestructive Testing
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10/10 would recommend The ten weeks of classes geared directly to my struggles in membership and engagement gave many ideas and insights on how to move the needle forward.
Julie Rice
Julie Rice
Sales Manager Global Advertising Sales at The Global Association for the Attractions Industry
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Chris was a great presenter and made the course alot of fun. I learned alot and the each class was super engaging.
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